The Steampunk Stella’s design is a fictitious brand and illustration created to show what Diaz Sign Art is capable of. This labor of love won Joe Diaz the title of 2011′s International CorelDRAW Design Contest Grand Prize Winner.
“Lately I’ve been fascinated with the steampunk theme and steampunk imagery. To date we haven’t had a client request this theme for their brand. When I heard about Corel’s design competion, I thought what better chance to create a steampunk inspired layout, something I’ve been wanting to design for a while.
Even if this design didn’t win, I knew early on that it would be a winner in my eyes. Unlike most layout I work on, this one had no custormer input, which can have it’s ups and downs. However I enjoyed the freedom to try new things and not be held back the looming thought that this design had to be created within a certain set budget.
The hard work paid off when my design was announced the grand prize winner, an honor I’m extremely proud of.
Since then I have worked with Roland DGA to fully develop the Stella’s brand to include beer labels, packaging, menus, t-shirts, and more. These designs showcase the versatility of Roland brand printers and can be seen at trade shows around the country.”